At the launch of the Tata Harrier.ev, we discuss the nuances of the Active Plus EV platform, all-wheel drive capability, design choices and Tata’s expanding electric vehicle lineup, including updates on the upcoming Sierra EV and Avinya with Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility,. Learn how Tata is shaping India’s EV future with cutting-edge tech, performance, and accessibility. Srivatsa also sheds light on
the impact of scarcity of raw materials on the Harrier.ev delivery timelines.
Don’t miss this insightful conversation.
00:00 – Introduction
00:25 – Why not a Born Electric platform?
02:54 – Is there a market for AWD electric SUVs?
03:35 – Tata Harrier.ev to rival ICE SUVs in the same price range?
04:19 – Target Consumer For The Tata Harrier.ev
05:08 – Tata Harrier.ev Eyeing The Harrier ICE Market Share?
05:50 – Scarcity of rare earth materials coming from China impacting deliveries?
06:33 – Sierra EV with AWD? Avinya timeline?
Hashtags
#tataharrier #tataharrier2025 #tataharrierev #harrier #electricsuv #tatamotors #evrevolution #electricvehicle #electricvehiclerevolution #electricvehiclesinindia #madeinindiaev #madeinindia #overdrive #cnbctv18digital #cnbctv18
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