Chinese tech giant Huawei launched its Pura 80 smartphone series on Wednesday (June 1), as the company seeks to cement its comeback in China’s premium smartphone market following years of US sanctions.
Huawei unveiled the Pura 80 series through a livestream event, with consumer business unit head Yu Chengdong focusing heavily on camera capabilities and AI features while staying silent about the chips powering the devices.
The cameras of the Pura 80 smartphone series use XMAGE technology and feature ultra-wide-angle and macro telephoto lenses with embedded AI that can identify objects and provide information like tourist guides.
The series includes four models: Pura 80, Pura 80 Pro, Pura 80 Pro+, and Pura 80 Ultra. Pricing starts at 6,499 yuan ($905) for the Pro series launching June 14, with the Pro+ also launching June 14 at 7,999 yuan ($1,114) and the Ultra at 9,999 yuan ($1,392) on June 26. The base model launches in July.
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